The protection of domain names and trademarks related to Li Ziqi is in place.

Yesterday, Li Ziqi, the pioneer internet celebrity who had disappeared from the whole network for over 1000 days, finally made a comeback. She posted two consecutive videos on the Douyin platform. Currently, the number of likes for both videos has exceeded 3 million, and the view count has reached hundreds of millions. Surprisingly, she remains a top - tier influencer even after a three - year absence. The news of Li Ziqi's return quickly topped the hot search list. Netizens纷纷表示，when they received the video recommended by Douyin, they initially thought it was an old one. It was not until they checked the video release time that they confirmed it was new. For a moment, they felt dazed, as if they were dreaming. In 2021, Li Ziqi took her then old employer, Weinian (an MCN company), to court. After that, she stopped updating for three years and lost millions of followers. However, after yesterday's comeback and update, her Douyin account gained nearly one million new followers. Currently, she has 50.162 million followers on Douyin, and the total number of followers across the whole network exceeds 100 million. During these years of disappearance, Li Ziqi did many things. Firstly, she retrieved the equity of the company (Sichuan Ziqi Culture Communication Co., Ltd.). According to Qichacha, Li Ziqi now holds 99% of the company's shares. Secondly, she changed her personal name. Li Ziqi's original name was Li Jiajia, and now she has changed it to Li Ziqi. Thirdly, she transferred multiple trademarks and domain names to herself or the company. For example, the whois information of the two domain names lzq.com.cn and ziqi.cn currently shows that the holder is Li Ziqi. According to the query on 32.CN, multiple trademarks related to "Li Ziqi" are held by Sichuan Ziqi Culture Communication Co., Ltd. Previously, issues such as company equity or trademarks led to Li Ziqi's long - term halt in content updates. It can be seen that self - media practitioners should not only build their own IPs well but also pay attention to company equity distribution and the protection of intellectual property such as domain names and trademarks. Otherwise, even a top - tier influencer like Li Ziqi may get involved in lawsuits and suffer a great deal.